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Appledesign: The Work of the Apple Industrial Design Group, by Paul Kunkel
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On Apple's 20th anniversary, the firm's groundbreaking and colorful design history is laid out more fully than ever before. With the author awarded complete access by Apple to its archives and executives, this is the most detailed study of the company and its products ever published. The book covers all the goods made and sold by Apple, and also discusses concepts for products that never made it to production. 400 color and b&w illustrations.
- Sales Rank: #1708520 in Books
- Brand: Brand: Graphis Inc
- Published on: 1997-10-01
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 12.00" h x 9.75" w x 1.00" l,
- Binding: Paperback
- 288 pages
- Used Book in Good Condition
Amazon.com Review
This oversized, coffee-table volume is devoted to the industrial design of every product made at Apple Computer over the course of 20 years. Lavishly illustrated with over 400 large color photographs by photographer Rick English, the book transforms the plastic cases, LCD displays, and disk drives from old Apple IIcs, Lisas, Macs, PowerBooks, and Newtons (and a few technologies that never made it to the street) into objects of fine art. The book's attention to detail, even in the small peripherals, such as the stylus of the Newton--the ubiquitous round stick-on microphone that ships with the Mac--contributes to the technological identity of the Apple brand.
Remember that 20 years ago, when you walked into a campus computing center or office building, you could distinguish an Apple system from an IBM system from across a room. The early IBM PCs were box-shaped--as close to pure squares and rectangles as possible--and buttoned down with garters on the socks like the Big Blue executives who sold them to the world as business machines. In contrast, the physical design of the Apple machines has always represented the company's "alternative" (and borderline arrogant) mindset, appealing to the more artistic user and fueling the left-versus-right-brain debates. In addition to the packaging of the machine, the Mac's graphical user interface and Motorola CPUs provided the artistic cover by which this innovative book could safely be judged.
Today other computer companies casually imitate the technofuturistic curvedness of the once-almost-shocking Apple design. Much like how the set of the movie Blade Runner has influenced many films that followed it, the industrial design of Apple machines continues to shape other companies' computer designs. AppleDesign is interesting both as an historical document and an artistic appreciation of these designs.
Most helpful customer reviews
14 of 16 people found the following review helpful.
A beautiful book, badly in need of an editor
By A Customer
This is a beautiful book showing the evolution of Apple's industrial design. Apple is the only company whose industrial design is worth such a book. The history is interesting, and it's fascinating to see how designs evolve.
There are two problems with this book which caused me to give it only 3 stars. The first is that it desperately needs a copy editor. The spelling and grammar errors would be unacceptable from a college freshman. Several times, a reference to a picture gives the wrong plate number. I expect much better from a book on excellent design.
A minor gripe is that it's not clear who the intended audience is. Some technical terms are defined (though for the lay audience it would help to have a couple of pictures to illustrate terms), but many are not. As a lay reader, there were ideas I just didn't get, even as I appreciated the beauty of the work they described.
If these two problems were fixed, I would give it 5 stars.
1 of 1 people found the following review helpful.
A very rare look into the Apple story...
By Christian Skorik
This is a beautiful book. It had a short run, and copies are now very rare. It seems like it was too expensive for them to produce or something, but it's quite a book.
Yes, it could be edited a bit, but the photographs are the important part. Printing quality is wonderful--good enough to make high-quality scans (if you do that sort of thing).
This is an art book, NOT a history book.. The designs in this book are iconic, striking, and represent a fundamental change in the history of the computer industry.
0 of 0 people found the following review helpful.
Great Book!
By Nathan Powers
This book takes you through all the designs that we have seen and the ones we have not. This is your chance to see the entire spectrum of creativity from Apple over the 90's.
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